Tursio is revolutionizing database interactions with in-situ Generative AI, primarily focusing on SQL Server and Azure SQL. Founded by former PhDs from Microsoft and Amazon, the company has developed a groundbreaking approach to querying and analyzing structured data. Their proprietary technology enables natural language interactions with complex data stored in existing structured databases, eliminating the need for data migration or external vector databases. Tursio empowers organizations to fully leverage their data assets while maintaining the highest standards of security and performance, all with zero data movement.